Playing Chicken
John Gruber has a great, succinct take over on Daring Fireball on this story about marketing firms using purchased location data to map out where fried chicken fans eat on Sundays when they can’t get Chick-fil-a.
It’s time to get scared. The sale of consumer location data between companies should be illegal. It’s a Pandora’s box; even if you only share your location once, you’ll never be able to track down all the companies that have access to the data you shared, much less know how they’re exploiting it. We need to call on our legislators to put an end to this.