Apple & Privacy: An Explainer

Apple’s Privacy page has gotten a fresh update that explains how their products work together to keep your data safe from prying eyes. It includes this useful PDF, which uses an anecdote of a father-daughter date at the park to flesh out all the unethical, privacy invasive data collection tactics companies use to spy on you. It’s a good way to get your arms around just how ready and able companies are to unethically collect, analyze, and redistribute your data without your consent, and it also demonstrates how the tools Apple builds into their products can help you protect yourself in tangible ways. Even if you already have an Apple product, I implore you to check out the site and read the PDF.

If you aren’t sure about whether Apple’s commitment to privacy is genuine, or you don’t believe their products and services are substantially more respectful of their users privacy, the PDF explainer should convince you. Apple’s commitment to privacy is real, and it’s infinitely stronger than the other tech giants like Facebook and Google because Apple’s bottom line depends on selling you cool devices rather than selling you out to advertisers.